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Brand Focus: Choosing a Company Name

Four Ways to Help Build Better Relationships with the Media

The Role of Empathy in Marketing and Communications

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Brand Focus: Choosing a Company Name

Last week, Tronc, the parent company of the Chicago Tribune and nine other U.S. newspapers, announced that it was changing its name back...

Four Ways to Help Build Better Relationships with the Media

Creating an effective media relations program is a highly complex process. It requires great focus, insight, ideally some innovation,...

The Role of Empathy in Marketing and Communications

I recently read an article posted by my graduate business school, the University of Chicago Booth School of Business, about the expected...

Introducing a New Website

Summer is fast approaching. It's my favorite season of the year. It's warm and sunny, and the season always creates great memories for me...