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    Our Recent Posts

    Brand Focus: Choosing a Company Name

    Four Ways to Help Build Better Relationships with the Media

    The Role of Empathy in Marketing and Communications

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    Tags

    • branding
    • media relations
    • press releases
    • public relations
    • value proposition
    Brand Focus: Choosing a Company Name

    Brand Focus: Choosing a Company Name

    Last week, Tronc, the parent company of the Chicago Tribune and nine other U.S. newspapers, announced that it was changing its name back...
    Four Ways to Help Build Better Relationships with the Media

    Four Ways to Help Build Better Relationships with the Media

    Creating an effective media relations program is a highly complex process. It requires great focus, insight, ideally some innovation,...
    The Role of Empathy in Marketing and Communications

    The Role of Empathy in Marketing and Communications

    I recently read an article posted by my graduate business school, the University of Chicago Booth School of Business, about the expected...
    Introducing a New Website

    Introducing a New Website

    Summer is fast approaching. It's my favorite season of the year. It's warm and sunny, and the season always creates great memories for me...

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