Brand Focus: Choosing a Company Name
Last week, Tronc, the parent company of the Chicago Tribune and nine other U.S. newspapers, announced that it was changing its name back...
1010 MARKETING
Get More Connected to Target Audiences
Four Ways to Help Build Better Relationships with the Media
Creating an effective media relations program is a highly complex process. It requires great focus, insight, ideally some innovation,...
The Role of Empathy in Marketing and Communications
I recently read an article posted by my graduate business school, the University of Chicago Booth School of Business, about the expected...
Introducing a New Website
Summer is fast approaching. It's my favorite season of the year. It's warm and sunny, and the season always creates great memories for me...