Last week, Tronc, the parent company of the Chicago Tribune and nine other U.S. newspapers, announced that it was changing its name back to the Tribune Publishing Co. after two years with a much-derided corporate moniker, according to a Chicago Tribune news story. Tronc is short for Tribune Online Content. The name was ridiculed by many, including potential new owner, biotech billionaire Patrick Soon-Shiong, who currently owns 25% of Tronc stock and multiple other newspapers.