Creating an effective media relations program is a highly complex process. It requires great focus, insight, ideally some innovation, plenty of hard work by smart and talented PR practitioners, and ample resources (including a well-funded PR budget) to create and deploy an effective multi-channel media relations strategy. Of course, it all begins with the assumption that a company has top notch and newsworthy products or services and has created a compelling value proposition

I recently read an article posted by my graduate business school, the University of Chicago Booth School of Business, about the expected impact on jobs as the capabilities and usage of artificial intelligence (AI) is expanding. In the article, Finance Professor Raghuram Rajan remarked that jobs requiring human empathy and creativity will be safe from AI. Everyone is born with some level of creativity and empathy, but not everyone has to use those skills in performing their jo