Four Ways to Help Build Better Relationships with the Media
Creating an effective media relations program is a highly complex process. It requires great focus, insight, ideally some innovation, plenty of hard work by smart and talented PR practitioners, and ample resources (including a well-funded PR budget) to create and deploy an effective multi-channel media relations strategy. Of course, it all begins with the assumption that a company has top notch and newsworthy products or services and has created a compelling value proposition